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The Art Hoe Collective

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If you’ve seen #artho or #arthoe cropping up all over social media, you’ll quickly realize that it’s more than just another hashtag or selfie trend — it’s a movement.

According to Mars, the 15-year-old co-founder of this political-art movement, “the purpose of the Art Hoe Collective is to provide an inclusive and innovative platform for POC.” Mars goes on to explain that, as a non-binary person of color, they rarely see the groups with which they identify portrayed prominently in art or media, and that's something they want to change.

Read the full interview with Mars and Myles, a curator for the Art Hoe Collective. Share and tag your images with #artincolor to contribute to the movement, and follow along on the Art Hoe Collective VSCO.

What is Art Hoe Collective's purpose? Can you explain the selfies taken with backgrounds of fine art?

MARS: As a collective we believe that representation is key for a platform that wants to give a voice to marginalized groups… As POC we acknowledge that we are constantly being exploited, disregarded, manipulated, or subdued. It’s time that we have an empowering platform that works to defy what holds us back.

MYLES: When I first found Mars on Tumblr, I saw [the selfies] gracefully posed against a Renaissance painting. As the Art Hoe movement grew, more and more people started doing them. These superimposed selfies have become an Art Hoe trademark, and are a way for people of color to literally insert themselves into famous works of art. POC aren’t often seen in the paintings in art museums, so what better way to peacefully protest that than by pasting yourself on top of Sandro Botticelli’s “The Birth of Venus” or Vincent Van Gogh’s “Starry Night”? These selfies are not simply for aesthetics, they are a form of rebellion, they contain a powerful message.

What’s the importance of the demographics of creatives you choose to highlight through your collective?

MYLES: It’s essential that we focus on marginalized creatives because of their obvious lack of representation in mainstream media. It’s hard for most people to name many POC, LGBT, or disabled creatives off the top of their head. How many black trans painters do you know? How many disabled poets do you know? Representation is everything! When we shine a spotlight on a latinx dancer, or a black photographer, it inspires others to continue creating, promotes diversity, and uplifts the entire community.

You focus on groups that deal with great adversity and oppression; what do you find the collective has done for the emerging participants in your communities?

MYLES: Currently we’ve been giving them access to an audience larger than what they may have been able to access on their own. Our instagram account is currently at 19.1k followers, so when we post someone's work it’s very possible that thousands of people will see it. A few of our regular contributors have been contacted for interviews, and have been featured in other blogs after being published on Art Hoe Collective. As we grow and develop, we want to be able to provide more tangible resources for the creatives that we cater to, and really help them to get their feet wet in the creative world.

MARS: The Art Hoe Collective, while still in its infancy, has done a lot for the empowerment of POC. But there is room for improvement. To acknowledge groups who deal with oppression you must pinpoint their struggles and not subdue their voices. Especially if your platform works to reform these social, political, and economic injustices. The narratives of marginalized groups are constantly dimmed and exploited. Society presents a vague acknowledgement to the severity of their oppression. Their voices are minimized. It’s imperative to have these people on our platform and not continue to speak for them.

What are some of the struggles and triumphs of running an online-based community and collective?

MYLES: One of the biggest triumphs is definitely the ability to reach people worldwide. We’ve had submissions from pretty much every continent, and most of our following comes from places all over the world. Being online is also great for immediate feedback and interaction with your audience.

MARS: Since our platform is online it’s subjected to manipulation and misinterpretation. When you’re online you’re easily subjected to criticism because you’re always being observed. This can be both overwhelming and frustrating. On the [other hand] our project can reach a broad range of participants when being broadcasted on social media. The conversation isn’t narrow if it’s being dissected and chatted about from an online community. This leaves room for the respectability politics within these marginalized communities to grow and intersect.

What’s next for the movement? For yourselves?

MARS: We are currently working to expand the collective to a website and possibly push the movement outside of social media. Right now we are working on curating shows and making a name for ourselves. We are also trying to create a balance between our school work and extracurriculars. My personal goal is to to gain self assurance and realize the impact I’ve made on people. I’m the youngest in the collective so I really want to push myself as a creative and as a person. This is the age where you start forming your own opinions and politics. Everything right now is an ongoing learning process for me.

MYLES: Although we are still in our infancy, the collective has gained notoriety and a strong following of creatives and non-creatives from all walks of life. In spite of all this, we are still quite a long way from our goal. Creating opportunities for marginalized artists is a huge part of our core values, and we plan on doing so through community outreach — hosting events for local creatives to show their work and network with others. Whats next for me? Well, in the next year I’ll be graduating and hopefully moving on to art school in New York City, so I want to network, and create and discover myself. In addition, I just want to keep doing my best to maintain and improve upon what we do at Art Hoe Collective.

Share and tag your images with #artincolor to contribute to the movement, and follow along on the Art Hoe Collective VSCO.

*This interview has been edited and condensed.


Undefeated

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Within VSCO, Collections is a way to discover and connect with others in the VSCO community. Interact with the creatives who move you most by sharing and publishing their work to your Collection.

The Collection Undefeated pulls together work that showcases the very essence of physical activity. Strength, skill, ambition are all visible when scrolling through this Collection, which taps into the mindset of an athlete: the strength to push oneself to the limit, and the humility to keep striving when we believe ourselves to be spent.

View the Collection at vsco.co/undefeated.

Image by Anton Lithén / M5 preset

Image by Jesse Wilson / B1 preset

Image by Jonathan House

Image by Cameron Lampinen / F2 preset

Image by vibuiphoto / C2 preset

Image by Tim Feeny

Image by Victory Journal

Carson Davis Brown

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Artist Carson Davis Brown has a history of disrupting commercial spaces — previously he created on-site installations (without permission) using the items sold at large retail stores in a series called Mass.

Once again, Brown turns his attention to retail giants for his Artist Initiative project, New American Quilts. At once playful and serious, his installations will rearrange the products on shelves into patterns that mimic those found on traditional quits, creating a “mirror of our cultural, economic, and social state as a consumer nation.”

Read more about Brown’s project, and follow along on his VSCO.

The World’s Greatest Beanie

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VSCO Give is a charitable extension of our company, in which we dedicate our time, skills, network, and finances on behalf of those less advantaged. We strive to partner with individuals and non-profits who are already doing great things in their chosen field, such as Krochet Kids intl.

Through their unique model, Krochet Kids intl. empowers the women of Northern Uganda and Peru by providing them with the assets, skills, and knowledge necessary to lift themselves and their families out of poverty. Founded by childhood friends Kohl Crecelius, Stewart Ramsey, and Travis Hartanov, Krochet Kids intl. sells products that are not only stylish, but serve as a vehicle for lasting and sustainable social change.

Their newest project, The World’s Greatest Beanie, is produced in the same fashion as their other products, but is unique in that the entire supply chain is transparent. “We are introducing our customers to every person who was involved in making this beanie,” explains Crecelius. “We believe this transparency honors the craftspeople behind each step of the process and shows why this beanie is truly the world’s greatest.”

From alpaca farmer to the final sewer, meet all those involved in the creation of The World’s Greatest Beanie — ethical, sustainable, and a vehicle for social change.

Read more about The World’s Greatest Beanie, and join the movement here.

A Century of Artifice

Opening Ceremony for DSCO

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Founded in 2002 by Carol Lim and Humberto Leon, Opening Ceremony began as a way for the two friends to share their passions for travel, art, and fashion. Since then, the lifestyle brand and fashion retailer has evolved into a global community, with eponymous outposts in New York, Los Angeles, and Tokyo.

Opening Ceremony is a company that values curation, as is evidenced by the lookbooks on their site. “From the products and brands we choose to sell, to the editorial and content stories we tell, we try to provide a unique perspective and concentrated viewpoint,” says Carly Aimi, the Social Media Manager. “It’s great to have a space like VSCO where a curation of content is so highly valued.”

The brand’s curated retail looks are bold but polished, and the Opening Ceremony DSCO preset is likewise elegant, clean, and refined. “We were inspired by the mood of some of our in-studio editorials,” explains Aimi. “We chose to make our preset desaturated to contrast everyday images and really make the elements in the image feel connected. It’s moody. It’s intriguing!”

Download the free DSCO app to create and share GIFs with the limited edition Opening Ceremony preset. Follow Opening Ceremony’s VSCO at openingceremony.vsco.co for a selection of their own moody, intriguing GIFs.

Skillshare x Andre D. Wagner

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Skillshare, a creative learning community, aims to give people the tools to harness their creative potential. Classes range from photography to design and the culinary arts, and students learn by doing, guided by industry experts and fellow creatives.

Recently, Skillshare published a class with Andre D. Wagner, a Brooklyn-based artist who focuses primarily on street and documentary style photography. His six-part class, ‘Street & Documentary Style Photography: The Ongoing Moment,’ teaches the immediate way in which he captures everyday reality.

And as a nod to the creatives of the VSCO community, Skillshare is offering this class for free to the VSCO community, for those who sign up within the first week.

Learn more and register for Skillshare here.

Happy Anniversary, from us to you

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Four years ago, we introduced our very first VSCO Film pack, which became the first step in a creative journey that continues to surpass our expectations. Seven distinct film packs later, along with the release of our mobile apps, the one constant at VSCO has been the wealth of creativity found across our community. We’re inspired every day by the diverse artistry we see on the platform, and it is our desire to keep fueling your creative passion.

Following the success of Film 00, our starter film pack released earlier this year, and to celebrate four years of artistic collaboration with you, we’re introducing a new price for VSCO Film — all packs are now available for $59 USD.

Streamline your editing workflow and recreate the nuances of analog film with VSCO Film, now at its new price. We’ve also updated all VSCO Film packs to include new custom camera profiles:

Leica S (Typ 007)
Olympus E-M10 Mark II
Sony A7SM2 (ILCE-7SM2)

Here’s to the next steps in our creative journey together.

BUY NOW


The Infatuation for DSCO

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Real-talk restaurant review website The Infatuation delivers honest food critiques for favorite hotspots from New York to Chicago, LA, and San Francisco. Known for their relatable, fun approach, the Infatuation loves food and loves directing people to just the right restaurant experience.

Today, discover the Infatuation’s exclusive DSCO preset, now available in-app for a limited time. Designed to best highlight the aesthetics of food, apply the Infatuation preset to the GIF of your next plate, scoop, or pour. As the Infatuation team shares, “The VSCO creative community is one that is all about exploring new experiences and sharing them with the world. We’re very aligned with this community as we are out there exploring new restaurants and sharing that with our community.”

Artist Initiative recipient Izzy Rael, who captures the simple beauty of homemade dishes on her VSCO, worked with the Infatuation to develop the look of their preset. She shares, “Documenting the ingredients, processes, and the aura of enjoying a meal doesn’t have to be complex, and at most times, it is most captivating when made honest. There is art in candids, ‘in-between’ shots, and natural palettes.”

Download DSCO to create and share your own candid GIFs using the Infatuation preset. To see more of the Infatuation’s own GIFs, follow them at theinfatuation.vsco.co.

The Art of Cooking with Izzy Eveux

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Izzy Rael, sixteen-year-old Artist Initiative recipient and all-around artistic talent, recently teamed up with restaurant review website The Infatuation for their exclusive DSCO preset, launched on Wednesday. Designed to complement the natural aesthetic of food, use the Infatuation preset for GIFs of all your mealtimes, snacktimes, and late-night eats.

In their latest Friday Fives post, The Infatuation featured Izzy’s top 5 spots for eating out in New York City. Take a look at her list to find your next “perfect for” pick in the city. Watch the video below for a deeper look into her Artist Initiative project and insight into her artful cooking.

Download DSCO to get started making GIFs with the Infatuation’s preset. To see more of their work, follow Izzy at teen.vsco.co and the Infatuation at theinfatuation.vsco.co.

Artist Initiative Store

NikeLab ACG x VSCO

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“The city is the ultimate landscape,” Jarrett Reynolds, Nike Design, explains. “It’s home to a number of different activities and microclimates. Just think — you may be biking through the freezing rain one minute and then jockeying for space in a stuffy subway the next.”

Today’s explorers don’t need a mountain to climb in order to be a pioneer. Today’s pathfinders navigate the ultimate terrain — the city. Facing rapidly changing conditions and an unpredictable climate of snow, wind, rain, and heat, urban athletes adapt to unknown elements every day.

Designed to move, protect, and adapt with wearers through any and all conditions, the NikeLab ACG collection is Nike's most innovative, winterized outerwear collection to date. To celebrate this season’s collection, NikeLab partners with VSCO to create an exclusive preset for today’s urban explorers. The preset is especially suited for the bustling atmosphere of the city, from towering bright lights to the most intense climate conditions.

Follow NikeLab and witness the design process behind the collection with the Innovation x Innovators: ACG film below. And as you venture into the unpredictable, share your own images with the VSCO community using the hashtag #ACG.

DOWNLOAD NOW in the VSCO app

Yumna Al-Arashi

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As the VSCO Artist Initiative™ program continues to grow, we want to make sure we highlight the artists in addition to their projects. After all, these are people who, amidst their project challenges, hold down jobs, tend to loved ones, and have stories to tell.

Photographer Yumna Al-Arashi traveled to the United Arab Emirates to document the migrant camps, and the day-to-day lives of this community — one that is marginalized at the expense of the host nation’s profit. With her camera, Al-Arashi hopes to advocate for those who are marginalized, and expose the inhumanity of their experience.

Read the full interview here.

Animals and Taxes

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Lens, the acclaimed photojournalism blog of The New York Times, highlights the work of renowned photojournalists in weekly posts on its Journal. It presents the finest and most interesting visual and multimedia reporting, as it examines the culture and events that shape modern society.

Follow the work at nytimes.vsco.co.

Avoiding Taxes, Legally, Offshore

For nearly three years, Paolo Woods and Gabriele Galimberti traveled from the Cayman Islands and Panama to Hong Kong and Singapore to produce “The Heavens,” a look at the world of ‘tax optimization,’ the term preferred by its advocates. A lot of what goes on in these tax havens — where as much as $37 billion is held — is legal. But is it morally proper?

Read the full story here.

Humans and Animals: A Complicated Bond

Photographer Jayanti Seiler explores the contradictions of the human-animal relationship, photographing them at circuses, shelters, and even taxidermists. Jayanti has always been an animal lover, and after a stint volunteering at a Florida wildlife rehabilitation center, was inspired to chronicle the complex relationships she witnessed.

Read the full story here.

Work in progress: Future Photomakers

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Earlier this year, Artist Initiative artists Tim Lampe and Keith Weaver started planning a photography class for junior high students in Atlanta, Georgia, an area with a lack of arts programming. Over the course of eight weeks, students learned about positive and negative space, natural and studio lighting, portrait and object photography, among a myriad of other techniques. The duo wanted the kids to “know you don’t have to take photography too seriously”, and were rewarded they saw their students take “their baby steps into uncharted creative territory”.

Read more about their project here.


Jimmy Marble for DSCO

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Jimmy Marble is a director, photographer, designer, and muralist living in Los Angeles, California. As an visual artist who works extensively in both photography and video, Marble talks about the role of GIFs and DSCO in his creative repertoire. “I think GIFs are a perfect way to capture memories and stories. It’s such nice sweet spot between photo and video. When I look back on videos from special times they’re never quite as good as the moment felt. And photos are great, but I typically wind up with so many that it’s overboard. The GIF has an ability to carry the vibe in a way that video and photo miss. Plus, it makes you pay more attention to the way moments happen. You’re looking for more than just a nice shot, but for a moment that communicates a story.”

Marble translated his distinct sense of style and color into our newest limited edition DSCO preset. “The preset represents my current fascination with warm reds and deeeeep blacks. My taste is an evolution and has changed so much over time, but I’m definitely in a phase where I’m loving contrast and shadows, and I wanted this preset to reflect that.” Bold and contrasty, this preset works best in brightly lit settings to create the strong, pop-y look that is Marble’s signature.

As an established visual artist who truly loves working, Marble reflects on the importance of the creative community. “VSCO is a fantastic place to come be inspired, and I love the way the community values creation... It’s a treat to be able to have a venue that inspires people to create as much as it values celebrating beautiful things being made.”

Download the free DSCO app to create and share GIFs with the limited edition Jimmy Marble preset. Follow Marble’s VSCO for a selection of his own bold, pop-y GIFs.

#SayHello to the holidays

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The holidays — no matter which ones you celebrate, or how you choose to celebrate them, everyone has their own stories, memories, and reflections.

We’d love to see how you celebrate this holiday season. So in the spirit of all that is cheerful and merry, show us some of your favorite traditions. Be sure to tag it with #SayHello, and follow the Say Hello Collection to see holiday highlights from our community.

Image by prettily / F2 preset

Image by Emily Kline / C1 preset

Image by Anton Kuzmenkov / LV1 preset

Image by Zachery Elwart / A6 preset

Image by tee fergus / C1 preset

Follow along at vsco.co/sayhello.

Animals

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Day after day, we are astounded by the remarkable imagery that our community continues to share. As 2015 draws to a close, we’d like to celebrate the talent and artistry we’ve seen this year in a series of ‘Best of’ posts, highlighting the best photographs of different themes. We hope to reflect on some shining moments, and continue to inspire all your creative endeavors in the coming year.

Cheers.

Image by Lizabeth Bennett / LV1 preset

Image by Konsta Linkola / KK1 preset

Image by barborita / A4 preset

Image by japhygirl / A4 preset

Image by Clint Wilson / M5 preset

Image by mertin

Image by mmrocois / F2 preset

Image by Joseph Greer / C9 preset

Image by heavenlyanemone / F2 preset

Image by iamxio

Image by Krista Turner / F2 preset

Image by Lyla Schoenig / M5 preset

Image by elllalee

Image by sugarmountain

Image by dioguardi / F2 preset

Image by ncrouse

Image by Lizzie Whitaker / C1 preset

Image by 112483 / C1 preset

Image by Renato Baluarte / HB2 preset

Image by Hannah Renander

Image by Morgan Phillips / A9 preset

Image by sarchriss / M5 preset

Image by Vitaly Kibenko / C8 preset

See more of some of the finest animal images in the Fauna Collection.

Black and White

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Day after day, we are astounded by the remarkable imagery that our community continues to share. As 2015 draws to a close, we’d like to celebrate the talent and artistry we’ve seen this year in a series of ‘Best of’ posts, highlighting the best photographs of different themes. We hope to reflect on some shining moments, and continue to inspire all your creative endeavors in the coming year.

Cheers.

Image by Frederik Bugglin / 03 preset

Image by Greena Park / B1 preset

Image by Joe Librandi-Cowan / 03 preset

Image by Richard Fretueg / B5 preset

Image by yo52

Image by Joel Tin / B5 preset

Image by Casey Brown / B1 preset

Image by Dê Osório / B4 preset

Image by devitrahman / A9 preset

Image by gu_ka / B5 preset

Image by Luna Grigo

Image by Christy Le / B6 preset

Image by claireking / B5 preset

Image by emilieeidstuen / B5 preset

Image by lensbyliz / B1 preset

Image by yavoosh

Image by La Petite Touche / B4 preset

Image by Alexandria

Image by Donell Woodson / B3 preset

Image by amelia / B5 preset

Image by Aldona Karczmarczyk

Image by brightestlights

Image by Steven Haddock / M5 preset

Image by le-ciudad / B5 preset

See more of some of the finest black and white images in the Monochrome Collection.

Fashion

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Day after day, we are astounded by the remarkable imagery that our community continues to share. As 2015 draws to a close, we’d like to celebrate the talent and artistry we’ve seen this year in a series of ‘Best of’ posts, highlighting the best photographs of different themes. We hope to reflect on some shining moments, and continue to inspire all your creative endeavors in the coming year.

Cheers.

Image by Tony Gum / M5 preset

Image by Taylr Anne

Image by Jenzen Cabrera / P5 preset

Image by William

Image by Mikey Estrada / Q5 preset

Image by Taylor Painter / SE2 preset

Image by Yumna Al-Arashi / B5 preset

Image by Douglas McWall

Image by RJZ / M5 preset

Image by Scott Kaplan / 08 preset

Image by faithlord

Image by Whitney Hayes

Image by Jaclyn Campanaro / M5 preset

Image by elh / HB2 preset

Image by Elie / A8 preset

Image by apricotberlin / A6 preset

Image by Tim Lampe / Q1 preset

Image by namkadash / S1 preset

Image by Mara Lazaridou / A6 preset

See more of some of the finest fashion images in the Bon Vivant Collection.

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